Detroit Web Analytic-Analytic/ Metric Consulting
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
Web Analytics is a fundamental and necessary step in any Search Engine Optimization(SEO) and Search Engine Marketing(SEM/PPC) campaign.
Through the use of Key Performance Indicators(KPIs), Web Metrics, and Web Analytics, a company can set, track, and achieve measurable success(as well as failure) when it comes to evaluating their E-Commerce and Web Marketing plans. Through the use of Web Analytics programs such as Google Analytics, Omniture,